Case study: How a children’s therapy practice created a caring, comforting brand.
- Marta Villegas
- May 6
- 3 min read
Brand design isn’t just about pretty graphics. It’s about communicating something sincere and meaningful – something your potential customers want to see.
If you started your business with a real desire to help people and make a difference, that has to be clear to everyone who finds your brand for the first time. Your brand’s visual identity is a big part of that because visuals make people feel things.
But what if those visuals don’t get the message across? Take a look at what happened when Blooming Potential, a children’s therapy practice, rebranded with us.
The problem
Blooming Potential offers Applied Behavior Analysis, speech therapy, and occupational therapy to children. The company has made a big difference in children’s lives. But whenever people discovered it for the first time and visited the website, they didn’t get the best first impression.
“Our brand no longer reflected what the business has become,” said Tiffany Rigal, Blooming Potential’s founder. “It did not evoke the feelings that I felt were important in being able to get a glimpse into our team and work. I also felt that it didn’t stand out and that there was potential for the brand to really represent us better.”
Tiffany created Blooming Potential because as someone whose brother has autism, she knows how hard it is to find the right kind of care for people with special needs. She wanted her practice to be a caring, helpful space for both patients and employees. But her branding kept her from making a good first impression that would attract new patients and families.
Blooming Potential’s bland, outdated logo and lack of a visual identity didn’t have the warm, comforting feel Tiffany wanted. That’s why she decided to come to us for a brand redesign.
The Solution
As we planned Blooming Potential’s new visuals, we got Tiffany’s input from a questionnaire. This helped us learn the story behind Blooming Potential and discover what makes it stand out from competitors. Tiffany also told us the mood and message she wanted for her brand.
Tiffany imagined a brand that was “warm, visually appealing, and unique.” She gave us the details of the visual style she wanted, including a Pinterest board of colorful flowers and soft, cozy interiors. We got to work on her logo, graphics, and visual identity.
Tiffany’s vision combined with our design experience made everything go smoothly. “I don’t feel we ran into any specific challenges or obstacles. Everything that was changed was already a possibility and there was time within the timeframe to discuss and adjust and to stay on track.”
The result
When the designs were done, Tiffany’s imagination had finally come to life.
“Every single aspect of the target was hit! The colors, the visuals, the new look, the graphics, everything! Although each aspect was met beyond my expectation, the fact that seeing it all combined made me lose my breath and evoke all the feelings that I wanted it to made me so excited to get it out to our audience.”
Having a visual upgrade is a huge confidence boost. Tiffany always knew the business she built was special, but now it actually looked as special and meaningful as she always believed it was.
The new visuals are making a new impression on potential customers too. Everyone who discovers Blooming Potential instantly feels a sense of love and care, spoken through visuals that go beyond words.
“I’m so excited to see the reality of the impact! I truly feel our rebranding will set us apart from area competitors and will immediately pull in potential customers. We will be distinct in the best way possible and the information is clear and concise - very informative and easy to read for our audience.”
Thinking about a rebrand?
If you know your brand’s look isn’t what it needs to be, that’s how Tiffany Rigal felt. Now Blooming Potential has a new look that communicates warmth and caring and stands out in her industry.
Your brand deserves high-quality visuals that send a message loud and clear. Don’t stay stuck with boring visuals… Check out our services and let’s make your brand transformation happen.
“Marta and her team has been nothing short of phenomenal. Their organization with the process, ability to pull vital information for creating the brand to be representative, willingness and desire to be helpful and make their customers happy are so refreshing. Marta is super friendly and such a pleasant and kind person. I enjoyed the entire experience tremendously.”
Tiffany Rigal.
